Recycling Food Puns

Marketing Campaign

The food pun campaign aimed to take a light-hearted approach to promoting composting in New York City. My vision for the design was to strike a balance between clean minimalism and attention-grabbing visuals. I sought to create imagery and puns to intrigue viewers and spark their curiosity about the message. By employing bright colors and bold, simple graphics, I was able to blend these elements and challenge the conventional perception of government marketing. The campaign was featured on digital billboards in Times Square, city bus shelters, and across social media platforms, ensuring it reached a wide audience.