Multimedia Learning Design Manager | Republic Services

2023 - Present​

• Provide guidance, mentorship, and management to a team of graphic and video motion designers, ensuring their professional development, productivity, and overall performance.

• Oversee the planning, execution, and delivery of design and video projects, ensuring they are completed within budget and on schedule. 

• Assign tasks, set project goals and priorities, and monitor progress to ensure successful project outcomes.

• Define and communicate the team's design vision, goals, and creative direction. Consult with stakeholders to understand project requirements and develop design strategies aligned with business objectives.

• Led new designers' recruitment and hiring process, ensuring a diverse and skilled team. 

• Foster a culture of continuous learning within the team and encourage the adoption of new design tools or techniques to enhance productivity and creativity.

 

Multimedia Design Specialist | Republic Services

2022 

• Led a team in developing and implementing a highly efficient organizational system for the entire department, streamlining operations and improving productivity.

• Collaborated with stakeholders to identify training needs, analyze pain points, and develop comprehensive training strategies to address skill gaps and enhance performance.

• Designed training materials, including web-based eLearning, job aids, storyboards, videos, and PowerPoint presentations.

• Worked closely with vendors, effectively managing pricing, logistics, and timelines, ensuring timely delivery of high-quality materials while adhering to budgetary constraints.

 

Senior Creative Design Analyst | Highmark Health

2019 - 2022

•  Developed on-brand regional marketing campaigns and visual direction for health insurance options, diabetes management, mental health initiatives, virtual medicine, COVID-19 safety, and information.

• Created videos for marketing medicare plans that resulted in enrollments 10% higher than the forecasted goal

• Focused on B2B sales and implemented marketing communication strategies to engage target audiences and drive campaigns.

• Presented campaign ideas to senior leadership and stakeholders, communicating the vision, objectives, and expected outcomes while ensuring alignment with company goals.

• Developed emails, presentations, videos, UX design, print, and out-of-home (OOH) media.

• Facilitated monthly meetings for a department of 300 employees

• Collected and created content and data to share in the meeting

• Sourced Keynote speakers to inform the group on moving trends in healthcare

• Produced and edited PowerPoint presentations and organized employee surveys to track progress. Effectively improved the meeting format, including streamlining topics, cutting down on meeting times, and improving participation in the group. 

 

Art Director & Graphic Designer | New York City Department of Sanitation

2016 - 2019

Partnered with Google Expeditions to create interactive augmented reality (AR) content for the department

• Filmed 360 video environments of several Sanitation facilities, then partnered with Google Expeditions to create AR viewing opportunities that debuted at the New York International Auto Show at the Javits Center.

 

Led the complete redesign and project managed the NYC Sanitation website from inception through completion

• Created wireframes, worked with developers and departmental content creators, and developed relationships with key stakeholders. The site services 8.5 million NYers.

• Researched & conducted competitive analysis, including administering surveys and interviews

• This led to a 22% increase in site visits in the first month and a 30% increase in site searches for proper disposal. 

 

Developed all internal and external marketing materials and created the first-ever agency branding guidelines 

• Created animated and social media marketing ads to promote conference registration that increased attendance by 25%

• Designed large-scale digital billboards on display in Times Square to promote recycling and composting.

• Conceptualized and art-directed photoshoots for various print and digital campaigns, including a yearly calendar that recruited employees to model each month to highlight their excellent work.

 

Managed a test of a new organics campaign that caused an increase in participation and apartment enrollment

• Surveyed before and after a new marketing campaign ran in two neighborhoods to promote participation in a new service utilizing LinkNYC.

• Hired and managed a freelance agency to create art for the campaign

• Worked with advertising vendors to procure free space in both neighborhoods. The campaign resulted in an 18% increase in enrollment.

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Technical Skills

Adobe Creative Cloud, Indesign, Photoshop, Illustrator, Dreamweaver, Acrobat, Typography, Event Signage, Microsoft Office, Microsoft Word, Powerpoint, Outlook, CMS, WordPress, HTML, CSS, Workfront, Teams, Facebook, Instagram, Twitter, Mailchimp, Hootsuite, Slack, Survey Monkey, Airtable, Articulate Storyline

 

CliftonStrengths™ 

Intellection, Harmony, Arranger, Responsibility, Relator

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Education

B.S. Visual Art | SUNY New Paltz, New Paltz, NY 

M.A. Interactive Media | Long Island University, Greenvale, NY